{"id":71,"date":"2026-09-11T20:45:29","date_gmt":"2026-09-11T12:45:29","guid":{"rendered":"https:\/\/www.measurox.com\/blog\/?p=71"},"modified":"2026-09-11T20:45:30","modified_gmt":"2026-09-11T12:45:30","slug":"types-of-linkedin-posts","status":"publish","type":"post","link":"https:\/\/www.measurox.com\/blog\/types-of-linkedin-posts\/","title":{"rendered":"7 Types of LinkedIn Posts Every Company Page Should Try Using"},"content":{"rendered":"\n

I\u2019ll bet I know what your company page\u2019s last ten posts look like. A text update. Another text update. Maybe a single photo from a team lunch. Repeat.<\/p>\n\n\n\n

Sound familiar? Don\u2019t worry, you\u2019re not doing anything wrong exactly \u2014 you\u2019re just doing one thing, over and over, and wondering why the numbers never move. I did the same thing for years on a page I ran, and it took me embarrassingly long to realise the problem wasn\u2019t my writing. It was that I only ever used one format.<\/p>\n\n\n\n

Here\u2019s the thing that took me too long to click: LinkedIn gives you seven genuinely different post formats, and each one is built to do a different job. Using three or four of them properly \u2014 not perfectly, just properly \u2014 changes what your page looks like within a month. I know because I went from posting my LinkedIn content ideas<\/a> with the same text-and-a-photo combo every week to actually rotating through formats, and my best-performing post that quarter was a carousel that pulled in more comments than my previous twelve posts combined. Twelve. I counted, because of course I did.<\/p>\n\n\n

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Adding post format in Measurox<\/figcaption><\/figure>\n<\/div>\n\n\n

So let\u2019s get into it. Seven formats, what each one is actually for, and \u2014 because I can\u2019t help myself \u2014 a section at the end on how to tell whether any of this worked, using numbers you already have sitting in your account and are probably ignoring.<\/p>\n\n\n\n

Why your LinkedIn page analytics should decide what you post next<\/h2>\n\n\n\n

Quick detour before the list, because this bit matters more than people give it credit for.<\/p>\n\n\n\n

\u201cLinkedIn page analytics\u201d sounds like something only an agency would care about. It isn\u2019t. It\u2019s just the numbers LinkedIn already shows you for free \u2014 impressions, engagement rate, follower growth \u2014 broken down by individual post. You don\u2019t need a dashboard subscription to see it. You need to click one tab you\u2019ve probably never clicked.<\/p>\n\n\n\n

Here\u2019s why it matters for this particular topic: if you don\u2019t know which formats are actually working for your page, you\u2019ll keep doing what you\u2019ve always done, because it\u2019s comfortable, not because it\u2019s effective. I\u2019ve watched company pages post the exact same format for eighteen months straight, get asked why engagement\u2019s flat, and genuinely have no idea \u2014 because nobody ever opened the analytics tab to check.<\/p>\n\n\n\n

I\u2019ve spent enough time picking through this data for company pages \u2014 engineering firms, professional services, a couple of retailers \u2014 that I ended up building a small LinkedIn analytics tool<\/a> to make the comparison easier across formats and against similar pages, rather than eyeballing spreadsheets every Friday afternoon. That\u2019s a side note, not the point of this post; I only mention it because it came directly out of doing this exercise manually, badly, for far too long before I built something better.<\/p>\n\n\n\n

The point is this: don\u2019t skip to the list below and start posting carousels because I told you to. Check what your page\u2019s analytics are already telling you first. Then use the list to fill the gaps.<\/p>\n\n\n\n

Text posts<\/h2>\n\n\n\n

Text posts are just words. No image, no video, nothing to click through \u2014 just your writing, doing all the work.<\/p>\n\n\n\n

They\u2019re also the most underrated format on the platform, because everyone assumes they need something \u201cvisual\u201d to perform. They don\u2019t. LinkedIn truncates a text post after roughly three lines before showing a \u201csee more\u201d prompt, which means your first sentence is doing more heavy lifting than the other 400 words combined. Nail the opening line, and people stick around. Fumble it, and nothing else matters \u2014 the post is dead before anyone\u2019s read past the second line.<\/p>\n\n\n\n

Text posts work best for personal stories, genuine opinions, and short, punchy announcements that don\u2019t need a picture to land. A raw, first-person reflection will almost always beat a polished corporate update in this format; readers can smell brand-speak from three lines away, and they scroll straight past it.<\/p>\n\n\n\n

Practical tip: use line breaks generously. Short paragraphs, one idea per line, plenty of white space<\/a>. Most people are reading this on a phone on the train, not at a desk with a coffee, so a dense wall of text is a guaranteed scroll-past.<\/p>\n\n\n\n

Image posts<\/h2>\n\n\n\n

One image, attached to your text, doing exactly what it says on the tin.<\/p>\n\n\n\n

LinkedIn\u2019s recommended size<\/a> is 1200 \u00d7 627 pixels \u2014 a landscape ratio that holds up cleanly on both desktop and mobile. Use anything smaller and it\u2019ll look stretched or blurry, which undoes the whole point of adding a visual in the first place.<\/p>\n\n\n\n

Single image posts are your go-to for quote cards, announcements with branded creative, screenshots, recruiting posts<\/a> or a photo that genuinely adds something the text alone couldn\u2019t. They\u2019re quick to produce, which is their real strength; you don\u2019t need a design team to knock one out before lunch.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

One caution, and it\u2019s an easy trap to fall into: if you find yourself wanting to cram more than one \u201cslide\u201d worth of information into a single image, stop. That\u2019s not a single image post anymore. That\u2019s a carousel wearing a single image\u2019s clothes, and it won\u2019t perform as well squeezed into one frame.<\/p>\n\n\n\n

Document posts (carousels)<\/h2>\n\n\n\n

This is the format I mentioned earlier \u2014 the one that quietly outperformed my previous twelve posts combined. You upload a PDF or PowerPoint file (up to 300 pages, though nobody sane is making a 300-page carousel), and LinkedIn renders it as a swipeable card stack right there in the feed.<\/p>\n\n\n\n

Why do these work so well? Dwell time. Every swipe is a small signal to LinkedIn that someone\u2019s genuinely engaging with your content, not just glancing and scrolling on. That\u2019s a stronger algorithmic signal than almost anything else on this list, and it\u2019s exactly why carousels tend to travel further than a single image post covering the same topic.<\/p>\n\n\n

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LinkedIn carousel post<\/figcaption><\/figure>\n<\/div>\n\n\n

Carousels are ideal for step-by-step guides, listicles (you\u2019re reading one right now, funnily enough), or repurposed content from a blog post or slide deck you\u2019ve already built. Structure matters here more than any other format: slide one needs to hook, exactly like a text post\u2019s opening line; slide two needs to deliver something useful fast, to justify the next swipe; and your final slide should land on a clear takeaway or call to action, because that\u2019s the last thing people see before they decide whether to comment.<\/p>\n\n\n\n

Video posts<\/h2>\n\n\n\n

Native video \u2014 uploaded directly rather than linked from YouTube \u2014 gets noticeably better reach than an external link. Makes sense when you think about it from LinkedIn\u2019s side: they want you watching on their platform, not clicking away to someone else\u2019s.<\/p>\n\n\n\n

You\u2019ve got up to ten minutes, but don\u2019t use all of it. Shorter videos, particularly anything under two minutes, tend to see far higher completion rates. Nobody\u2019s finishing your ten-minute think-piece in their feed at 8pm; they might well finish a sharp ninety-second one.<\/p>\n\n\n

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LinkedIn video post<\/figcaption><\/figure>\n<\/div>\n\n\n

Video posts are best for demos, talking-head commentary on something happening in your industry, or genuine behind-the-scenes content that humanises the page. One easy thing people forget: LinkedIn autoplays video silently. If there\u2019s no caption or on-screen text, most viewers will never hear a word you say \u2014 they\u2019ll watch three seconds of muted footage and move on.<\/p>\n\n\n\n

LinkedIn articles<\/h2>\n\n\n\n

Articles are long-form pieces published directly on your LinkedIn profile \u2014 essentially a blog post that lives inside the platform rather than on your own website.<\/p>\n\n\n\n

Here\u2019s the unusual bit that makes them worth including on this list: unlike feed posts, articles are indexed by Google. That means an article can pull in search traffic from well outside your existing follower base, months or years after you publish it, in a way a regular post never will. I\u2019ve had old articles quietly bring in readers years after I\u2019d forgotten I wrote them.<\/p>\n\n\n\n

The trade-off is immediacy. Articles don\u2019t show up in the main feed the way a standard post does, so they typically generate less same-day engagement. What you\u2019re trading that for is longevity \u2014 a good article, 800 to 3,000 words on a topic your audience genuinely cares about, keeps working long after a feed post has been buried by the algorithm.<\/p>\n\n\n\n

LinkedIn newsletters<\/h2>\n\n\n\n

Newsletters are a recurring, subscriber-based format. Once someone subscribes, they get a notification \u2014 sometimes an email too \u2014 every single time you publish a new edition. That\u2019s an enormous advantage over a regular post, which only reaches people scrolling past at the right moment.<\/p>\n\n\n\n

Newsletters are best suited to consistent, topic-focused publishing: a weekly roundup, a monthly industry update, something with a rhythm your readers can rely on. Consistency matters more than polish here. A newsletter that arrives reliably every fortnight, even if it\u2019s a little rough around the edges, will build a stronger subscriber base than a beautifully produced one that shows up whenever you remember.<\/p>\n\n\n\n

Think of it as the closest thing LinkedIn has to an owned email list. You\u2019re not fighting the algorithm for reach the way you are with a normal post; you\u2019re building an audience that\u2019s actively opted in to hear from you specifically.<\/p>\n\n\n\n

Polls<\/h2>\n\n\n\n

Polls are the fastest way to generate visible engagement on the platform, full stop. You pose a question with up to four answer options, set a duration anywhere from 24 hours to two weeks, and watch the comments roll in.<\/p>\n\n\n

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LinkedIn poll<\/figcaption><\/figure>\n<\/div>\n\n\n

The real value in a poll isn\u2019t the vote count; it\u2019s the comment section underneath. Seeing how others voted tends to prompt people to explain their reasoning, and that explanatory back-and-forth is genuinely high-quality engagement \u2014 the kind that tells LinkedIn this content is worth showing to more people.<\/p>\n\n\n\n

One word of caution, because I\u2019ve seen this go wrong plenty: don\u2019t run polls just to farm engagement with questions nobody actually cares about. \u201cWhat\u2019s your favourite day of the week?\u201d isn\u2019t a poll, it\u2019s noise. The best polls ask something your audience is genuinely curious about, or something you\u2019re genuinely curious about their answer to. If you wouldn\u2019t be interested in the result yourself, don\u2019t post it.<\/p>\n\n\n\n

Reading your LinkedIn page analytics: what actually tells you a format is working<\/h2>\n\n\n\n

So you\u2019ve tried a few of these. How do you know if any of it actually did anything?<\/p>\n\n\n\n

Ignore the vanity numbers first. Likes feel nice; they tell you almost nothing about whether a format is worth repeating. What you actually want to compare, format against format, is engagement rate, follower growth over the weeks you tested a given format, and click-through if the post had somewhere to send people.<\/p>\n\n\n\n

Check this weekly, not daily. I made the mistake early on of refreshing my analytics obsessively \u2014 genuinely, multiple times a day, like it was going to tell me something different four hours later. It didn\u2019t. All that got me was mildly anxious and no wiser. Give a format at least a handful of posts and a couple of weeks before you decide whether it\u2019s working; one carousel that flops doesn\u2019t mean carousels don\u2019t work for your page, any more than one text post going viral means you should only ever write text posts from now on.<\/p>\n\n\n\n

Your seven-post checklist<\/h2>\n\n\n\n

Before your next seven posts, try this: use a different format for each one, deliberately, in order. Not because variety is inherently magical, but because it\u2019s the fastest way to find out what your specific audience actually responds to, rather than guessing.<\/p>\n\n\n\n

    \n
  • Post one: a text post with a genuine opinion or personal story, not a corporate update<\/li>\n\n\n\n
  • Post two: an image or images with real context in the caption, not just pretty pictures with no explanation<\/li>\n\n\n\n
  • Post three: a document carousel, 8 to 15 slides, one clear idea per slide<\/li>\n\n\n\n
  • Post four: a short native video, under two minutes, captioned<\/li>\n\n\n\n
  • Post five: an article, if you\u2019ve got something that deserves 800+ words and a longer shelf life<\/li>\n\n\n\n
  • Post six: the first edition of a newsletter, if you\u2019re ready to commit to a rhythm<\/li>\n\n\n\n
  • Post seven: a poll asking something you\u2019re actually curious about<\/li>\n<\/ul>\n\n\n\n

    After each one, glance at your page analytics before you post the next. Don\u2019t overhaul your whole strategy off one data point, but start noticing patterns. You\u2019ll have them within a month.<\/p>\n\n\n\n

    There are a couple of other formats worth knowing about too \u2014 LinkedIn Live being the obvious one, though it\u2019s really built for individual profiles rather than company pages, which is why it hasn\u2019t made this list.<\/p>\n\n\n\n

    Where this leaves you<\/h2>\n\n\n\n

    You don\u2019t need to master all seven of these formats at once. Nobody does that, and if someone tells you they do, they\u2019re probably not being entirely honest with you.<\/p>\n\n\n\n

    What you do need is to stop ignoring six of them. Pick two or three you haven\u2019t tried properly, run them for a month alongside whatever\u2019s already working, and actually look at what your linkedin page analytics tell you afterwards. That\u2019s the whole exercise. It\u2019s not complicated; it\u2019s just something most company pages never quite get around to doing.<\/p>\n\n\n\n

    Give it a real month. Then have another look at the numbers \u2014 I\u2019d genuinely be surprised if the page looks the same.<\/p>\n","protected":false},"excerpt":{"rendered":"

    I\u2019ll bet I know what your company page\u2019s last ten posts look like. A text update. Another text update. Maybe a single photo from a team lunch. Repeat. Sound familiar?…<\/p>\n","protected":false},"author":1,"featured_media":73,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[18,17],"class_list":["post-71","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin-tips","tag-linkedin-page-analytics","tag-linkedin-post-types"],"_links":{"self":[{"href":"https:\/\/www.measurox.com\/blog\/wp-json\/wp\/v2\/posts\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.measurox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.measurox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.measurox.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.measurox.com\/blog\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":9,"href":"https:\/\/www.measurox.com\/blog\/wp-json\/wp\/v2\/posts\/71\/revisions"}],"predecessor-version":[{"id":86,"href":"https:\/\/www.measurox.com\/blog\/wp-json\/wp\/v2\/posts\/71\/revisions\/86"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.measurox.com\/blog\/wp-json\/wp\/v2\/media\/73"}],"wp:attachment":[{"href":"https:\/\/www.measurox.com\/blog\/wp-json\/wp\/v2\/media?parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.measurox.com\/blog\/wp-json\/wp\/v2\/categories?post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.measurox.com\/blog\/wp-json\/wp\/v2\/tags?post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}